Your company
- CRM cost is high versus actual usage, with teams paying for modules they never use.
- Low adoption creates shadow CRM in Excel, WhatsApp, and email.
- Dirty data (duplicates, stale ownership, outdated pipeline) reduces reporting trust.
- Governance gets weak as teams grow (roles, scopes, activation/deactivation, licensing).
- Switching risk feels too high: migration might break operations.
- Big SaaS CRMs feel too heavy while spreadsheets are too weak.
























